Project description, scope, and expectations

Established in 2020, this year marks the 5th anniversary of Canada’s Food & Agri-Tech Engine. We want to celebrate our milestones and amplify our reach through a strategic marketing plan, backed by a polished and professional media kit. This kit will be used across social media, newsletters, our website, partner outreach, and industry events.

We’re seeking organized, creative students to help us develop our marketing strategy and plan and design the marketing assets/materials to amplify this anniversary celebration: showcase our achievements, highlight member success stories, and engage new stakeholders in 2025.

Interest in agri-food, technology, or startup ecosystems is beneficial but not required.

This project can support up to 4 students in the following roles:

1 – project management and final presentation x 60 hours

2 – marketing strategy and development x 60 hours

3 – copywriting and content creation x 60 hours

4 – graphic design and content creation x 60 hours

About Bioenterprise Canada

Bioenterprise Canada has been driving the acceleration of food and agri-tech innovation for more than 20 years. We help entrepreneurs transform their cutting-edge innovations into commercial success stories through mentorship, advisory services, funding, business resources, and vital networking connections. Five years ago, we formed The Engine – a community of like-minded industry partners and members working together to support the agri-food ecosystem. 

The Engine is built on the principals of fostering collaboration and cooperation throughout the agri-food sector. Our team of industry experts and advisors is dedicated to driving transformative solutions. By embracing that power of collaboration within our own organization, we’re committed to helping Canadian agri-food businesses thrive and scale – regionally, nationally, and globally. Today, The Engine comprises more than 800 partners and members across Canada and continues to grow!

Deliverables

This project is perfect for students seeking to exercise and develop their creative marketing, copywriting, content creation and graphic design skills. 

The students will:

• Collect information through a web/social media audit, brand kit, and from internal team members.
• Compile an overview of 5-year milestone highlights.
• Collaborate to create a marketing strategy with input from stakeholders.
• Create a social media calendar specific to this strategy.
• Design social media and newsletter graphic templates and draft copy for posts.
• Optional: print event collateral (flyer/banner templates).
• Optional: draft press release and/or boilerplate text for external communications.

The final deliverables will be a brief presentation of the above along with the delivery of the media kit including all asset files.

Our commitment

Bioenterprise Canada is committed to providing at least 5 hours of mentorship per team in a collaborative environment to give students the support they need to complete the project on time and within scope.

Mentorship and benefits

Our staff will work with the students to provide:

·      Access to information and assets necessary to complete the project successfully. 

·      Experienced guidance in the areas of communications, copywriting, content creation, and marketing.

·      Direct, hands-on support. 

·      Regular check-ins and meetings to tackle challenges and give feedback.

·      Meetings will be conducted in-person or virtually; frequency will be at least weekly.

Students will enhance their marketing, copywriting, content creation and graphic design skills in a real-world environment and gain portfolio pieces to showcase with future employers.