The Shooting Star Press Inc. is looking to enhance its social media presence to better engage with its audience and expand its reach. The project aims to develop a comprehensive social media growth strategy that aligns with the company's brand and objectives. Students will analyze current social media trends, evaluate the company's existing social media platforms, and identify areas for improvement. The project will involve researching successful strategies used by similar companies and proposing actionable steps to increase followers, engagement, and overall brand visibility. By applying their classroom knowledge of digital marketing and social media analytics, students will gain practical experience in crafting effective social media strategies.

The deliverables for this project include a detailed social media growth strategy report and a presentation summarizing the key findings and recommendations. The report should outline specific strategies for increasing engagement and follower count, supported by data and research. Additionally, students will create a content calendar with suggested posts and engagement tactics tailored to The Shooting Star Press Inc.'s target audience.