Ability First Ottawa Inc. aims to open a new location to better serve the community and expand its reach. To achieve this, the organization needs to raise funds through a crowdfunding campaign. The project involves creating a comprehensive crowdfunding strategy that includes identifying target donors, crafting compelling campaign messages, and selecting the most effective crowdfunding platforms. The goal is to develop a detailed plan that can be executed to maximize donations and community engagement. This project will allow learners to apply their knowledge of marketing, communications, and project management in a real-world setting, while also contributing to a meaningful cause.

Key tasks include:

- Researching successful crowdfunding campaigns in similar sectors.

- Identifying and profiling potential donor demographics.

- Developing a compelling narrative and visual content for the campaign.

- Selecting appropriate crowdfunding platforms and setting realistic funding goals.

- Creating a promotional plan to drive traffic to the crowdfunding page.

The final deliverables for this project will include:

- A comprehensive crowdfunding strategy document.

- A detailed donor profile and target list.

- A set of campaign messages and visual content.

- A promotional plan outlining steps to drive engagement and donations.

- A presentation summarizing the strategy and key recommendations.

These deliverables will provide Ability First Ottawa Inc. with a clear roadmap to successfully launch and manage their crowdfunding campaign, ensuring they can open their new location and continue their valuable work in the community.