Working on this project was a positive experience. Despite the fact that we did not have a direct face-to-face meeting with Mark, the CEO, he was extremely attentive via email. He consistently offered detailed and quick responses to our concerns, which really helped our research efforts. Mark for Success delivered a thorough information package that included all of the data we required to do our strategic analysis. We value the opportunity to collaborate with an actual company in establishing business strategies, as it gave invaluable real-world experience that enhanced our theoretical coursework. This practical application improved our understanding of strategic management ideas and showed how they apply to actual business operations.