Red River College Polytechnic
Log in Sign up

Marketing Strategy

MKT
Closed
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada
JH
Jason Hamilton
Instructor
(2)
4
Timeline
  • January 21, 2024
    Experience start
  • April 15, 2024
    Experience end
General
  • Undergraduate; Other
  • 24 learners; teams of 5
  • 45 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 1/1 project matches
  • Manitoba, Canada
  • Academic experience
  • Any company type
  • Any industries
Categories
Digital marketing Marketing analytics Competitive analysis Marketing strategy
Skills
digital marketing marketing strategy research
Project timeline
  • January 21, 2024
    Experience start
  • April 15, 2024
    Experience end
Overview
Learner goals and capabilities

Through their program, students from Red River Polytechnic have gained a foundation in the strategic marketing aims to reach prospective consumers and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations.

In teams, students will work collaboratively to develop a marketing plan.

Expected outcomes and deliverables

Deliverables will depend on the project and employer types. Generally instructor meets with client briefly followed by a one hour meeting between students and employer. A project proposal is provided to client after a few weeks for written feedback and direction. Final presentation to the client at end of project.

Project Examples

Project examples may include but are not limited to:

  • Creating a marketing portfolio to highlight marketing skills, abilities, and experience
  • Applying an ethical framework to marketing strategy
  • Applying segmentation to identify potential markets for a product or service
  • Recommending a marketing mix for a potential market for a product or service
  • Selecting appropriate methods of communication, utilizing different types of strategies in managing client relationships and building networks
  • Contrasting various market research tools and methods to lead further marketing decisions
  • Analyzing the process involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to inform marketing segmentation and marketing mix decisions
  • Evaluating an organization’s digital media offerings to identify gaps and suggest improvements
  • Evaluating an integrated marketing communications plan to provide practical advice for improvement and implementation
  • Contrasting sales tools and techniques to inform an organization’s pipeline management structure
  • Translating marketing strategies and plans for developing and managing international markets
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.

A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope.