I have significant industry experience and would guide students in the research process. What a company would receive is primary research (likely with secondary to support), online survey plus perhaps qualitative eg. focus groups, in-depth interviews. This would be collaboratively agreed upon based on client needs.

Project examples may include, but are not limited to:

• Investigating the competitive landscape to identify key messaging for promotion.
• Market segmentation to identify the ideal target market for a new or existing product or service. 
• Develop a pricing strategy based on industry research and customer surveys.
• Identify business expansion opportunities through location analysis and customer surveys.
• Identify key messaging via customer focus groups that investigate the competitive landscape for a new product or service.