Red River College Polytechnic
Red River College Polytechnic
Log in Sign up

Promotional Event Plan

BMKT 262
Closed
Capilano University
Capilano University
Vancouver, British Columbia, Canada
Andrea Eby
Instructor
(1)
3
Timeline
  • February 7, 2019
    Experience start
  • February 15, 2019
    Project Scope Meeting
  • February 23, 2019
    Midway Check In
  • March 30, 2019
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Vancouver, British Columbia, Canada
Startup, Non profit, Small to medium enterprise
Entertainment, Consumer goods & services, Non-profit, philanthropic & civil society, Marketing & advertising, Cosmetics & beauty, Events services, Liquor, wine & spirits

Experience scope

Categories
Market research Marketing strategy
Skills
strategy market opportunity budgeting primary research secondary research
Learner goals and capabilities

Teams of event marketing students will develop a proposal for your upcoming event, based on your needs and objectives.

Learners

Learners
Undergraduate
Any level
35 learners
Project
40 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Phase 1 – Project Research: Students will meet with organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project.

Phase 2 – Proposal Build: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks and develop a fully researched complete event proposal.

Phase 3 - Outcome - Proposal Review: Students will submit a detailed event proposal document outlining event objectives, scope of work, budget, deliverables, and an execution plan with schedule.

Project timeline
  • February 7, 2019
    Experience start
  • February 15, 2019
    Project Scope Meeting
  • February 23, 2019
    Midway Check In
  • March 30, 2019
    Experience end

Project Examples

Requirements

Beginning in February, a class of event marketing students working in teams of four will spend 160 hours per team developing an event proposal for your organization.

Based on the information that you provide, the group(s) will create a thorough event plan, which achieves your goals and outlines considerations for:

  • Target market/s
  • Positioning
  • Competitive strategy
  • Marketing objectives
  • Schedule
  • Promotion (marketing and PR)
  • Budget
  • Evaluation

Example events include, but are not limited to:

  • A product launch event/s to generate awareness and customer engagement within a specified geographic area.
  • A brand launch event/s for a new company to generate local awareness and positive brand image.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox