Brand Audit & Competitive Analysis
Timeline
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January 7, 2020Experience start
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January 9, 2020Project Scope Meeting
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February 25, 2020Class visits
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April 7, 2020Student presentations to client
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April 8, 2020Experience end
Timeline
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January 7, 2020Experience start
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January 9, 2020Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
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February 25, 2020Class visits
Meeting between students and organization to ensure that progress is on track halfway through completion, chance for students to ask questions and for client to provide details around their objective/s
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April 7, 2020Student presentations to client
Client to visit class for student presentations
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April 8, 2020Experience end
Experience scope
Categories
Market research Marketing strategySkills
competitive analysis brand management research business consulting strategyA class of student-researchers working in groups will analyze the competitive landscape of your brand to develop strategic recommendations for success in your market.
Learners
Final deliverables from each group include:
- A 15-minute presentation.
- A 12-page report on research, findings, and data-driven recommendations.
The presentation and report can include, but are not limited to:
- An internal assessment of your organization.
- Brand history and summary documentation.
- External research and analysis.
- Internal assessment and analysis.
- Marketing mix recommendations.
- Brand exploratory for consumer insights .
Project timeline
-
January 7, 2020Experience start
-
January 9, 2020Project Scope Meeting
-
February 25, 2020Class visits
-
April 7, 2020Student presentations to client
-
April 8, 2020Experience end
Timeline
-
January 7, 2020Experience start
-
January 9, 2020Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
February 25, 2020Class visits
Meeting between students and organization to ensure that progress is on track halfway through completion, chance for students to ask questions and for client to provide details around their objective/s
-
April 7, 2020Student presentations to client
Client to visit class for student presentations
-
April 8, 2020Experience end
Project Examples
Requirements
Beginning Sept 2021 a class of student-researchers working in groups will spend over 700 collective hours studying and analyzing your organization and your competitor's brands.
Based on their findings, groups will provide data-driven recommendations on opportunities and threats to your brand. These findings and recommendations can help you avoid making costly and ineffective marketing decisions and improve your brand trajectory.
The students will conduct a full brand audit, which will provide insights on the following:
- What defines your organization's brand.
- The core proposition of your brand.
- The current outlook of your brand.
- Opportunities and threats to your brand.
- Strategic and tactical recommendations to create and maintain your brand.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
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January 7, 2020Experience start
-
January 9, 2020Project Scope Meeting
-
February 25, 2020Class visits
-
April 7, 2020Student presentations to client
-
April 8, 2020Experience end
Timeline
-
January 7, 2020Experience start
-
January 9, 2020Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
February 25, 2020Class visits
Meeting between students and organization to ensure that progress is on track halfway through completion, chance for students to ask questions and for client to provide details around their objective/s
-
April 7, 2020Student presentations to client
Client to visit class for student presentations
-
April 8, 2020Experience end