Marketing Strategy and Decision Making
Timeline
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January 30, 2019Experience start
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February 7, 2019Project Scope Meeting
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April 11, 2019Midway Check In
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April 11, 2019Experience end
Timeline
-
January 30, 2019Experience start
-
February 7, 2019Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
April 11, 2019Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
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April 11, 2019Experience end
Experience scope
Categories
Market research Sales strategy Marketing strategySkills
business analysis primary and secondary research market research researchUndergraduate student teams will collaborate with an organization that is facing a current strategic marketing challenge or opportunity and will provide insightful external and internal analysis along with actionable recommendations for moving forward.
Learners
The Student Teams will make a presentation describing their recommendations and decisions based on their analysis, detailing their insights into your company and industry as a whole. They'll deliver actionable suggestions and a marketing plan to address the issue or challenge that you provided.
Project timeline
-
January 30, 2019Experience start
-
February 7, 2019Project Scope Meeting
-
April 11, 2019Midway Check In
-
April 11, 2019Experience end
Timeline
-
January 30, 2019Experience start
-
February 7, 2019Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
April 11, 2019Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
April 11, 2019Experience end
Project Examples
Requirements
Third Year BBA students at Capilano University will consult with your company to learn about your business and a key marketing challenge or opportunity as it relates to making a strategic decision.
There will be approximately 8 teams focusing on 1 client. Each team will be competing to provide the best recommendations as it relates to the client's strategic marketing scope. The teams will conduct research to gain insights on changes within the competitive landscape and identify key trends affecting your industry.
They will then analyze the data and assess the implications for your organization to provide you with a comprehensive marketing strategy.
Project examples include, but are not limited to:
- Providing insight and recommending strategies related to the Marketing Mix - Product, Place, Price and Promotion.
- Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
- SCA (sustainable competitive advantage) concept including branding strategies, global competition and competition in mature and declining industries.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
January 30, 2019Experience start
-
February 7, 2019Project Scope Meeting
-
April 11, 2019Midway Check In
-
April 11, 2019Experience end
Timeline
-
January 30, 2019Experience start
-
February 7, 2019Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
April 11, 2019Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
April 11, 2019Experience end