Red River College Polytechnic
Red River College Polytechnic
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International Marketing Spring 2025

Marketing Mangagement
Open Closing on April 14, 2025 / 1 spot left
University of California, Riverside Extension
University of California, Riverside Extension
Riverside, California, United States
Steve Fritzenkotter
Steve Fritzenkotter
Instructor / Course Developer
(1)
5
Timeline
  • April 17, 2025
    Experience start
  • June 10, 2025
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Anywhere
Small to medium enterprise
Food & beverage, Consumer goods & services, Liquor, wine & spirits

Experience scope

Categories
Market expansion Product or service launch
Skills
marketing strategies presentations business-to-consumer
Learner goals and capabilities

The ideal project for is for international student teams to focus on would be a firm that markets B2C products or services internationally, or a start-up who would like to explore doing so. Student teams will examine the current marketing strategy, or create one, and/or offer plans to expand current segmentation.

Learners

Learners
Certificate
Intermediate levels
15 learners
Project
11 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables

Students would apply course concepts to the firm's strategy, assess the current market plan (if any), and offer additional or alternative strategies. The final deliverable will be graded team presentations at course end.

Project Elements

Project timeline
  • April 17, 2025
    Experience start
  • June 10, 2025
    Experience end

Project Examples

Requirements

Ideally, student teams would like to focus on consumer-type products. B2C is normally the most understandable offering.

SWOT Analysis.  

Buyer Personas: Include Market Segmentation (Demo, Psychographic required)

Google Trends analysis

Basic Market Research - survey strategy with results - charts and graphs (show results only)

Sample Size Calculator chart

Develop a Product Positioning Map

Address Unique Value Proposition elements

Product Positioning Map

Strategic Market Entry Strategy 

Identify cultural aspects of your region and how they affect marketing strategy

Pricing Strategy: understanding the fixed and variable costs of the firm

Develop a Perceptual Map (4 dimensions)

SEM / SEO Using Seoptimer, Strategy with ideal website, Head and Long-tailed key-words / PPC vs SEO

Social Media Strategy and posts 80/20 Rule

Reputation Management: Review answers

Advertising with media sample (AIDA Model): Recommend a Persuasion Appeal, and how it could be used in a ad campaign Recommend Retargeting Strategy



Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
     *