Red River College Polytechnic
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Marketing Strategy

MRKT-3019
Closed
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada
Andrew McKie
Andrew McKie
Instructor
2
Timeline
  • January 16, 2023
    Experience start
  • January 24, 2023
    Project Scope Meeting
  • April 23, 2023
    Experience end
General
  • Undergraduate; 2nd year
  • 12 learners; teams of 5
  • 30 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 2/3 project matches
  • Canada
  • Academic experience
  • Non profit, Any, Small to medium enterprise, Sole proprietorship
  • Any industries
Categories
Digital marketing Market research Marketing strategy
Skills
planning strategic marketing marketing marketing planning online communication digital marketing customer relationship management decision making research
Project timeline
  • January 16, 2023
    Experience start
  • January 24, 2023
    Project Scope Meeting
  • April 23, 2023
    Experience end
Overview
Learner goals and capabilities

Looking to elevate your organization, and bring it to the next level? Bring on students from Red River College Polytechnic to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.

Through this course, students from Red River Polytechnic have gained a foundation in the strategic marketing aims to reach prospective consumers and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations.

In teams, students will work collaboratively to develop a marketing plan, implement a digital marketing campaign, and create engagements with your prospective customers using a customer relationship management system.

Expected outcomes and deliverables

Deliverables are negotiable, and will seek to align the needs of the students and the organization.

Some final project deliverables might include:

  1. A 10-15 minute presentation on key findings and recommendations
  2. A detailed report including their research, analysis, insights and recommendations
Project Examples

Students in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.

Project examples may include but are not limited to:

  • Creating a marketing portfolio to highlight marketing skills, abilities, and experience
  • Applying an ethical framework to marketing strategy
  • Applying segmentation to identify potential markets for a product or service
  • Recommending a marketing mix for a potential market for a product or service
  • Selecting appropriate methods of communication, utilizing different types of strategies in managing client relationships and building networks
  • Contrasting various market research tools and methods to lead further marketing decisions
  • Analyzing the process involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to inform marketing segmentation and marketing mix decisions
  • Evaluating an organization’s digital media offerings to identify gaps and suggest improvements
  • Evaluating an integrated marketing communications plan to provide practical advice for improvement and implementation
  • Contrasting sales tools and techniques to inform an organization’s pipeline management structure
  • Translating marketing strategies and plans for developing and managing international markets
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact person who is available for weekly/bi-weekly drop-ins to address students’ questions as well as periodic messages over the duration of the project.

How is your project relevant to the course?

Provide an opportunity for students to present their work and receive feedback.

Provide relevant information/data as needed for the project.