Red River College Polytechnic
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Marketing Strategy (W24)

MRKT-3019
Closed
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada
Jose M. Lopez Bueno
Jose M. Lopez Bueno
Instuctor
(1)
4
Timeline
  • January 10, 2024
    Experience start
  • January 13, 2024
    Team/client assignation
  • April 13, 2024
    Presentations to client
  • April 13, 2024
    Experience end
General
  • Undergraduate; 2nd year
  • 30 learners; teams of 3
  • 30 hours per learner
  • Dates set by experience
  • Educators assign learners to projects
Preferred companies
  • 2/2 project matches
  • Canada
  • Academic experience
  • Small to medium enterprise, Sole proprietorship
  • Any industries
Categories
Customer segmentation Market research Competitive analysis Market expansion Product or service launch
Skills
digital marketing marketing strategy research
Project timeline
  • January 10, 2024
    Experience start
  • January 13, 2024
    Team/client assignation
  • April 13, 2024
    Presentations to client
  • April 13, 2024
    Experience end
Overview
Learner goals and capabilities

Through this course, students from Red River College Polytechnic have gained a foundation in the strategic marketing aims to reach prospective clients and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations.

In teams, students will work collaboratively to develop a marketing plan, and create engagements with your target audience/s.

Expected outcomes and deliverables

Deliverables will depend on the project and employer types.

Project Examples

Project examples may include but are not limited to:

  • Applying an ethical framework to marketing strategy
  • Applying segmentation to identify potential markets for a product or service
  • Recommending a marketing mix for a potential market for a product or service
  • Contrasting various market research tools and methods to lead further marketing decisions
  • Analyzing the process involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to inform marketing segmentation and marketing mix decisions
  • Evaluating an integrated marketing communications plan, including digital media, to provide practical advice for improvement and implementation
  • Contrasting sales tools and techniques to inform an organization’s pipeline management structure
  • Translating marketing strategies and plans for developing and managing international markets
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.

A representative of the company will be available for an introduction of their project to the team/s

A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope.

A representative of the company will be available for a final presentation of the team's project